Strategic Communications & Crisis Counsel
for High Stakes Situations
Decades of experience in legal-aligned crisis counsel
Juno Strategies is a full-service strategic communications firm led by industry veteran Mark Firmani.
We have years of battle-tested experience, which allows us to deliver our clients superlative strategic thinking and the horsepower to speed execution. Our services include:
Communications Planning
Thoughtful communication is key to reaching your audience effectively. We guide organizations through the unseen aspects of a successful communications initiative.
Crisis Communications
Our team has navigated crises of all scales, from business disruptions to existential threats. We work swiftly to protect your brand and manage issues effectively.
Case Studies
Service: Legal Communications
A DOJ investigation into falsified data. We had a crisis plan ready before the story ever broke.
Service: Crisis Communications
A mass-casualty accident threatened to shut down a beloved tour company for good. We helped them back on the road.
Service: Legal Communications
A state-permitted truck brought down a bridge and early coverage blamed our client. We changed the story.
Frequently Asked Questions
Straight answers about how we work alongside counsel, protect sensitive matters, and assemble the right team for high-stakes communications challenges.
Juno Strategies and its founder, Mark Firmani, have worked alongside law firms and attorneys on sensitive client matters for decades. That experience means we understand where the legal process can resolve an issue—and where it cannot. Sophisticated counsel recognize that a matter can be won in court or settled and still inflict lasting reputational damage. Juno is practiced at working under the direction of counsel, honoring their guidance and privilege considerations, while bringing communications tools to the table that the legal process alone cannot provide.
Yes. While Juno is based in the Pacific Northwest, we routinely manage engagements across the United States and in Europe.
Yes—and it is one of the central advantages of working with Juno. Larger crisis firms keep ranks of allied specialists on staff, and the institutional bias is to deploy those in-house resources, whether or not they are the best fit for the matter at hand. Our model is different. We assemble a bespoke team of best-in-class allied professionals—from digital strategists and researchers to designers, advertising specialists, and public-affairs and lobbying experts—chosen specifically for the engagement at hand many of which we’ve been work with for decades. The result is the right team for your situation rather than the team that happens to be available.
Two things, principally. First, depth of experience: we have been in the trenches with clients helping them weather threats and seize opportunities across a wide range of industries for decades. Second, we bring a business lens. We are businesspeople as well as communications strategists, so we read the often-hidden commercial dynamics — financial, competitive, and regulatory — that shape how a communications challenge should actually be handled.
Decades of work on sensitive matters have allowed us to develop rigorous processes and procedures that safeguard every engagement. These include robust IT security protocols, return-or-destroy policies for client materials, and strict adherence to the risk-aware communications practices our law-firm colleagues rely on including measures designed to support privilege where it applies.
Yes. While much of our work is conducted alongside counsel, we are glad to engage directly with clients who are not represented when the nature of the matter allows.
