Juno Strategies was founded by Mark Firmani, a veteran public relations and marketing professional. Prior to opening Juno, Mark led Firmani + Associates Inc., a Seattle-based communications firm he began in 1994. In 2024, Mark turned the reins of the highly regarded Firmani + Associates to long-time business partners Kristi Herriott, Annie Ally, and Keri Barker.

At F+A, Mark helped develop the firm’s award-winning communications practice, where he focused on serving professional service clients by using savvy communications to change minds, spur commerce, create differentiation, and quell controversy.

At Juno Strategies, Mark continues his work, leading a team that provides high-level strategic communication services to clients nationwide. Mark is a long-time member of The Public Relations Society of America, where he holds the organization’s Accredited in Public Relations (APR) certification. This certification is given to senior-level practitioners who have demonstrated skill and leadership in the communications world.